Thursday, June 09, 2005

policy in three syllables

policy in three syllables

Sean is guestblogging over at small dead animals. He has pointed out how, in the age of the two-second soundbite, it is essential for the Conservative Party of Canada to be able to state their overall philosophy in three syllables. The one he chose is "sex and beer" - while entirely defensible, not something that would cause anyone to take them seriously. I much prefer what TimR (one of the commenters) suggested:

For the Tories, I think it should be "You decide..."
As in:
You decide... how your paycheque should be spent.
You decide... if you want to spend your money to access private health care.
You decide... who should look after your children.
You decide... who should be Senators.
etc., etc.


Yep. Makes sense to me.

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1 comment:

Linda said...

"And I like it too!" (Name that commercial reference...) Is it worthwhile emailing the idea to the CPC or am I being totally naive? (Who are their marketing gurus anyway?)